Visual Word Of The Day - Perseverate

Perseverate -\per-SEV-uh-reyt\ , intransitive verb;

1.
To involuntarily repeat a particular response, such as a word, phrase, or gesture, despite the absence or cessation of a stimulus, usually caused by brain injury or other organic disorder.

2.
To repeat something insistently or redundantly.

The revolving doors to the Eaton's Centre provided me with a great Perseverative temptation!